RUBIO’S Adds New IMPOSSIBLE™ MEAT To Menu

Unique Mexican Spice Blend Creates New Experience for Rubio’s Customers

The new year brings a new addition to the menu at Rubio’s Coastal Grill. Beginning January 6, the home of The Original Fish Taco® will offer Impossible seasoned meat, made from plants. Rubio’s guests seeking to eat less meat as part of their new year’s resolutions can enjoy it in a new Impossible Taco Salad, or as a protein substitute on all chicken and steak entrées. Impossible meat is more sustainable, using a small fraction of land, water and energy, when compared to 80/20 ground beef.

“We are using a signature blend of Mexican spices unique to Rubio’s in our Impossible Foods menu items,” said Rubio’s Co-Founder Ralph Rubio. “It pairs perfectly with our coastal-inspired flavors and expands our protein options that guests can feel great about eating.”

The Impossible seasoned meat has all the protein of 80/20 ground beef, does not contain animal hormones or antibiotics, is kosher, halal and gluten-free certified. Rubio’s is featuring the innovative Impossible meat in a new taco salad and two signature dishes:

  •              Impossible™ Taco Salad: Impossible seasoned ground meat made from plants, romaine lettuce, black beans, roasted corn, salsa fresca, tortilla strips, sliced Haas avocado and signature pickled jalapeno ranch dressing.
  •              Impossible Burrito Especial: Impossible seasoned ground meat made from plants, handmade guacamole, chipotle white sauce, roasted chipotle salsa, citrus rice, black beans and salsa fresca in a warm flour tortilla. Served with tortilla chips.
  •              Impossible California Bowl: Impossible seasoned ground meat made from plantscitrus rice, handmade guacamole, black beans, crisp romaine lettuce, salsa fresca, chipotle white sauce with your choice of salsa verde or roasted chipotle salsa.

I went to Rubio’s on the first day that they added the Impossible Meat to their menu. I picked the Impossible taco salad. This salad came loaded and was delicious. It came with lettuce, corn, black beans, salsa fresca, avacados and strips of fried tortilla. The salad also came with a pickled jalepeno ranch which was nice creamy balance to the greens. If you have never had impossible meat it is crazy how much it tastes and looks like meat. It is crazy see how something that is plant based could taste like and have the same texture as ground beef. This salad was delicious and filled me up for lunch.

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